The primary goal for this project was to develop a solid consumer purchasing experience on Amazon’s marketplace using their storefront as a hub on Amazon where customers could discover different PC gaming options. We wanted to focus primarily on Periphio’s prebuilt models, while also creating awareness for other Periphio product-lines; specifically PC cases for custom builders.

This was achieved in part by color coding each model and corresponding PC case, helping to create a visual language between the two lines. Another element we wanted to focus on is clearly stating the value proposition for Periphio, which is set in a carousel and juxtaposed with high-quality images that helps to drive the message home. These value statements are strategically placed under the four primary products, and right before the callouts to accessories and cases, ensuring the consumer will notice them either before choosing a core model or scrolling to click one of the callouts below.